Tous celebrated its 40th anniversary in style, transforming the Museu d’Art Contemporani de Barcelona into a dazzling spectacle. The star-studded event, hosted by Galician artist Marta Pazos, showcased the brand's iconic Bear, a symbol of love and warmth. The celebration was a four-act affair, blending performance, fashion, and heritage. Guests, including Rossy de Palma, Amaia, Macarena Achaga, Ángela Molina, Cecilia Suárez, Esmeralda Pimentel, and Agustín Della Corte, enjoyed cocktails in the museum's signature fuchsia light, a nod to the brand's history. The evening's narrative, narrated by Pazos, traced the Bear's journey, from its humble beginnings to its current status as a cherished family keepsake. Dinner followed, with a golden tablescape and jewel-shaped dim sum, a fitting tribute to the brand's creative vision. The night's highlight was a performance by Tous ambassador Amaia, who sang 'C’est la vie,' the anthem of the brand's 'Celebrate Joy. Everyone’s Invited' campaign. The event culminated in a full-scale party, a testament to the brand's enduring impact on everyday moments. Founded in 1920, Tous, a Spanish jewelry company, has over 100 years of history, designing, producing, and distributing accessible jewelry and accessories with a creative spirit that encourages self-expression. With a global network of over 600 stores, the brand continues to connect with people of all ages, embodying the spirit of love and creativity that began with the iconic Bear.
